LA Cuisine Marketing Report Coursework Example | Topics and Well Written Essays - 1500 words

LA Cuisine Marketing Report - Coursework Example It has a wide range of meals to suite all individuals and workouts. The main offering that the restaurant make includes protein booster for body builders, slim fat meals for people who intend to lose weight, high crab meal for those taking endurance training, and low meals for the one who want to acquire a lean body and muscle. The restaurants will offer the customers with advice on the best meals that fit their workout. The restaurants will offer three meals breakfast, lunch, and dinner (Loudon, Stevens, and Bruce, 2004). a. Marketing plan overview Marketing refers to a method of determining the value for ones products or services and taking the appropriate procedure to communicate the information to customers. Before deciding on the price that one will offer in the market, a reasonable analysis should be conducted on the target group or customers. LA Cuisine has clearly identified the target group and analyzed their needs. The restaurants will, therefore, make substantial returns d ue to proper selection of a unique opportunity (Loudon, Stevens, and Bruce, 2004). The researcher who will have the responsibility of marketing the restaurants should put into consideration The Four Ps. These include product, price, place, and promotion. For the researcher to emerge with the best marketing method that LA Cuisine should adopt, they should concentrate emerging with an appropriate marketing plan. Products refer to the commodities that the entity will offer. Price is the charges that the management will be implementing for every commodity or service. Place is the location of the entity where the business will take place. Promotion refers to the various strategies that the business will offer to help people find about the product. Where the researcher concentrates on the above, LA Cuisine will be successful to dominate the market of serving their customers with the best services (Website marketing plan, 2012). Marketing objectives The objectives set out the goals that th e business wants to achieve in the course of the marketing process. LA Cuisine should aim at attaining various objectives that will lead to success and comprise of both corporate and functional objectives. Corporate objectives are the one that concern the business as a whole, while functional objectives are the objectives for various marketing activities. For a business to be successful, the objectives should conform to the SMART criteria below (McDonald, and Wilson, 2011). 1. Specific- the objectives should state exactly what should be achieved. 2. Measurable- the objectives should be flexible in a manner that the management can measure them. It should be possible for the management to determine if they achieve their objective. 3. Achievable- the various laid out objectives should be realistic. They should conform to the resources of the entity. 4. Relevant- the objectives should have material relevance to the staff who have the responsibility of achieving them. 5. Time Bound- the management should set the objectives with a time-frame in mind. This will ensure that the management sets realistic and attainable deadlines for various objectives. LA Cuisine should follow the above criteria to achieve the set objectives. With a strict adherence to the above criteria, the company will derive fruitful results in achieving the stipulated results. Marketing ethics This is a field that deals with the various moral principles that govern regulation and